Image above from The Awakening.
Fashion has long been a way for Camilla to explore form, feeling and the body. Over time, that curiosity has taken other forms: music to listen to, books to work through, places to learn, and websites that help people share what they do.
The Camilla Wellton label remains the home of her fashion collections, bespoke design and styling. The ventures gathered here give her wider work room to develop in its own right. Some are personal creative practices; others are companies or educational initiatives built with collaborators. Each has a distinct purpose and a place of its own online, connected by a continuing interest in how we experience, express and shape our lives.
Company & portfolio
Wellton and Wellton AB is the Stockholm company providing long-term direction and stewardship for Camilla’s wider portfolio. Fashion, publishing, music, education and digital design each have a place within it, with their own names, audiences and ways of working.
Its cultural collaborations include Future Ancestor Club, developed by Camilla with Professor John-Paul Zaccarini. Through gatherings and dialogue across disciplines, the initiative explores creativity, identity and the relationships between people, bringing artistic practice into a shared setting.
This variety reflects a practice that moves between objects, ideas and encounters. A garment may be the first point of contact; a book, a recording or a conversation can open another door. Wellton and Wellton connects those different activities and supports their development over time, giving each the space to find its own expression.
Music, voice & sound
Under the name GYNDROID, Camilla works with music, soundscapes and the physical qualities of the voice. Her interest lies in the detail of listening: the length of a pause, the weight of a word, the way rhythm can shape an experience.
She records in English, Swedish and French for guided audio, meditation apps, yoga classes, courses and audiobooks. Original music and soundscapes offer another way into the work, with compositions developed around the mood and purpose of a project.
Her background in design and creative direction informs this attention to tone and atmosphere. A guided practice and an audiobook ask different things of a voice; pace, emphasis and space help give each its character. Listen to the demonstrations, or bring a project to Camilla for a recording shaped around its particular audience and purpose.
Web design & digital work
An independent business deserves a website that feels like the people behind it. Through I Love My Website, Camilla designs and builds WordPress websites for solo founders, small teams and creative practices, bringing together the words, visual identity and practical workings of a site.
Her work includes website remakes, graphic design and strategy, alongside the details that make everyday business possible: bookings, payments, courses, forms and newsletters. Where useful, she also develops automations and AI features around the way a business actually operates.
The process begins with a conversation about the work and the people it needs to reach. From there, Camilla shapes the structure, language and design into a coherent whole. It is the same care for proportion and detail expressed through a different medium, with a clear purpose: helping someone present their work with confidence and making the next step easy to take.
Books & guided experiences
I AWAKE is Camilla’s brand for books and guided learning, bringing illustrated books, recorded guidance, original music and reflective practices into one imaginative world. It invites participation: reading a passage, writing a response, listening closely, or exploring an idea through the body and the imagination.
Three strands give that world its shape: the Sensual, Creative and Hidden Hero’s Journeys. They approach relationships, creative work and inner experience from different directions. The collection includes guided seven-day books, creative immersions and a reflective deck, allowing readers to follow the questions that matter to them.
Created by Camilla and published through Sensual Institute, I AWAKE brings her writing, voice and music into conversation. A book can be read quietly, written in, or accompanied by recorded guidance. This movement between words, sound and personal reflection carries her interest in feeling and expression into the intimate space between a reader and a book.
Embodied learning & publishing
At Sensual Institute, sensuality is approached through the many ways we notice, feel and take part in life. Founded by Camilla, it connects education, publishing and shared practice with an interest in the body, relationships, art and the senses.
The free Sensual Encyclopedia gives readers a place to begin, with entries linking perception, desire, consent, culture and creative expression. Practical resources invite a more personal exploration. These include short capacity practices and The Receiving Test, a guided course built around noticing and reflecting on how we respond to touch and attention.
The institute also offers studio space and small-group gatherings, bringing its questions into a room with other people. As the publishing home of I AWAKE, it connects reading and listening with opportunities to practise. Its different formats leave room for curiosity: learning a new word, trying an exercise or joining a conversation.
Human capacities & the AI age
As artificial intelligence changes how we work and communicate, the Swedish Institute of Inner Technology asks what people need to keep developing in themselves. Co-founded by Camilla and her father, Tomas Wellton, it brings together questions of creativity, judgment, relationships, responsibility and human development.
The institute uses Inner Technology as a name for practices and systems that develop these capacities from within. Its taxonomy maps 45 capacities across nine families, with areas including attention, discernment and creative agency. White papers and a learning hub offer further ways to explore the ideas and their implications.
Camilla’s experience in design, authorship and embodied practice meets Tomas’s background in law and philosophy within this work. Together, those perspectives open a conversation about the human side of technological change, and about the abilities we want to cultivate as individuals, communities and institutions.
Sensual fashion accessories
Sometimes one piece changes the whole feeling of an outfit. We Got Cookies approaches harnesses, belts and suspenders as fashion accessories that frame the body and bring a different emphasis to clothes you already love.
Founded by Camilla in Stockholm, the brand grew in conversation with the city’s underground club and kink communities. That sense of play sits alongside her experience of cut, construction and silhouette. The designs use Tärnsjö leather, with material and form given as much attention as the way a piece is worn.
A harness can become the focal point of an evening look or a small change that makes an everyday outfit feel more personal. The collection invites that freedom of styling. On the website, you can explore current designs, sizing, materials and custom options, and find a piece that feels like an extension of your own expression.